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Role of Advertisement in Selling Commercial Goods

The word advertisement has been derived from the French term “advertir” which means softly “Advertising Age” a well known American journal defines advertisement as the dissemination of information concerning an idea, service or product to compel action in accordance with the intent of the advertiser. The functions of the advertisement are to attract attention; to stimulate interest to rouse desire and to secure action. Advertisement has now been recognised as a potent force for increasing sales. Production without selling is of no use.  It is a liability rather than an asset for business enterprise to produce commodities which have no demand. Hence it is the endeavour of every businessmen to boost the sale of product which he manufactures. In order to achieve this objective businessmen have to evolve various methods of persuading people to have their products reached to them. Advertisement is the art of making yourself and your product known to the world in such a way that des

Essay On Democracy in Pakistan

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An intensive debate is raging in the country about revival of democracy. What is missing in this debate is an in depth analysis to identify real reasons because of which democracy did not work in Pakistan . The first essential condition for growth of democracy in any country is acceptance by all the sovereignty of the people. The sovereign people elect representatives from amongst themselves to rule the country with power the ‘sovereign’ delegates to them for a time period. The representatives are required to rule to the fullest satisfaction of people. The people reserve the right to remove those who don’t come up to their expectations in the next general elections no more no less. No one else has a right to dismiss elected delegates. What makes democracy effective is the democratic political process whereby every political party strictly abides by inner party democracy and party elections. The first requirement is democracy at grass root level. The other aspect is the peo

A Thing of Beauty is a Joy Forever

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A thing of beauty is joy for ever is famous line from Keats poem. He tells us that man has great capacity of creating beautiful things. Because of his aesthetic, sense beauty is a constant source of pleasure fro man. He loves to express his sense of beauty in the things to make, not only in the works of art, but also in the things of his daily use like pots and pans. Man loves nature because it appeals to his aesthetic sense, he enjoys it because it corresponds to his dreams of beauty. He creates art so that he may see his golden dreams and ideals in a visible form. No doubt beauty is a source of joy. But since life is process of change and development, the beauty also changes with the passage of time for instance we look at the primitive arts with a sense of curiosity, but perhaps not with the same delight with which the primitive man viewed it. We may discover wistfulness, a longing for a vague sense of mystery in the music of old tribes, but we find much better satisfaction

Prospects of Information Technology in Pakistan

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The development of Information Technology has taken place during last two decades of the twentieth century. These two decades can be regarded as the decades in which computer culture got its place. During these decades giant companies like Microsoft Corporation evolved and lot of industry’s pioneer companies failed due to their inability to get in pace with changing technology. The increased power of software industry could be judged from the volume of international market of Information Technology which is estimated at 600 billion dollars. This volume is increasing at the rat of 18 percent per annum. The bigger market of Information Technology (IT) is USA where major compute manufacturing and software development companies are based. Our next door neighbour India is playing a vital role in the multinational industry. It has developed software industry responding at the right time and positive manner. In Pakistan efforts are being made for the development of this indust

Essay On The Secret of Successful Life

It is an aim of every body to live a successful life, but except some persons majority of people does not live such life. Let us ponder over it that why every one is not successful in life. The answer is very simple that every one does not know the secrets of successful life. Even they do not try to find our such secrets. There had been many peoples who led their life successfully. In these peoples we have men and women, rich and poor, religious and non religious persons who knew the secret of successful life. If we want to live a happy and life full of success then we have to follow certain principles which have been left by the philosophers and learned persons. If we want to live a successful life one must not think of not his caste or creed but he should think that his importance in the world is only because he had served the other people. He must kill his ego he should not be proud or feel superior to himself for rendering such services. Because pride is a fatal disease wh

Importance of English Language (Essay)

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A language is tool by using that a person can be able to communicate his feelings to another person. So for the purpose of communication a language is necessary. The position which a language occupies in other countries is largely determined by the cultural, political, economic position of its implanters and their quality of civilization and advancement made by them in the field of science and technology. The English language is an important language of the world it is the mother tongue of two advanced countries of the world America and Great Britain . It is being spoken by half of the population of the world at present. Now it has gained the status of international language. It has become lingua France of the people of the world. It is no longer the exclusive possession of English race. Now it is the language of international communication but English is practically a language of administration, science, literature and diplomacy. English possesses a rich vocabulary, variety

Essay on Teaching as the Noble Profession

There are many professions which man has adopted according to his knowledge and ability. A person can adopt any profession or business. It depends upon his aptitudes and mental capability. All profession are equally important for the human development. But the teaching is the profession which has lead people on the high way of progress and prosperity. No development had been possible if there had been no teacher. All the sciences all the arts and crafts and all the civilizations and cultures are due to the teaching. In fact teaching is the noble profession let me call the teaching as prophetic profession, because invariably all prophets are teachers. They taught and preached the message of God.  The importance and nobility of this profession is evident from a tradition of Holy Prophet (Peace by upon Him) in which he says “I have been sent to you as a teacher” in an other Hadith Holy Prophet (Peace by upon Him) says “He who is neither teacher nor student is not a Muslim” these

Democracy (Essay)

Democracy is a Greek word. It is combination of two words one is ‘Demos’ which means ‘the people’ and other is ‘Karate’ which means rule. Thus the word democracy means rule or government of the people. The great American President Abraham Lincoln defined democracy “Government of the people by the people and for the people”. It is democratic system of government in which the people have great say in the functioning of the government through elected representatives. Election and right of franchise are the two fundamental principles of democracy according to country’s constitution people elect their representatives through adult franchise for the tenure of four or five years. Most countries of the world have democratic form of government except a few kingdoms and communist countries. Infact democracy means different things for different people. Its meaning and compositions also changes with time. Now here we find ideal or perfect to democracy in the world to be real democracy

Duties of a Good Citizen

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A person who is aware of his duties and rights in his society is a good citizen. He asserts his rights and performs his duties with equal zest. His rights in fact imply his duties. In all democratic societies an individual enjoys political as well as civil rights. Political rights consist of right of vote, right to freedom of expression and faith right to movement etc, civil rights are also important, they enable a person to live in a civilized manner. A good citizen defends his political and civil rights zealously. The state helps him in that through law and justice. Violation of these rights is often punishable. There is however a tendency to emphasize the right of citizenship bit too much. We must know that rights and duties are correlative. One’s right implies an other’s duty vice versa never lost sight of by a good citizen. For instance citizen is free to organize his life as he likes. But in actual practice there are many checks on ones freedom. One can not build a house

Female Education (Essay)

Both the progress and prosperity of country depends on the education. Education makes people civilized, cultured and law abiding. Education is essential for democracy. In the words of the great philosopher Aristotle “to neglect the education of the young ones, is to weaken the constitution of the country” the present political chaos in the country is the direct result of lack of proper education. Education is equally important for the boys and girls. Basically education is universal need, rather right of every citizen, keeping in view the requirements and conditions in a developing country like Pakistan , we need greater number of educated manpower. We badly need more scientist, more mathematicians more engineers and technicians and more doctors for building the country on modern lines. Our greatest and dire needs of the time are to build up and strengthen our defences. For a strong, stable and prosperous Pakistan , we require educated, honest, devoted and dedicated young persons

Essay On My Favourite Book

The book I like most is Silas Marner. It is short novel written by George Eliot. It is very interesting novel with a simple but powerful story. The story has been narrated in an excellent manner. I found it absorbing and fascinating. I have read quite a number of good novels but some ho Silas Marner has impressed me as no other book of fiction has done. It is a story of a poor Linen-weaver Silas Marner. He was a pious and simple young man and lived in Lanten yard. He lived by honest hard work and performed his religious duties with great devotion. People respected him. He had a close friend William Dane. He was engaged to a girl named Sarah. He was happy and contended for all he needed. But his happiness was short lived. His friend Dane Fell in love with Sarah. He accused Marner of theft. People in those days believed that by drawing lots they could find out the truth. They drew lots. Unfortunately Marner was found to have stolen money. Infact he had not stolen any thing. It was

Educational Value of Films

A film these days has proved to be most popular source of entertainment and education. After a day’s hard work when a person sits before T.V or pays a visit to Cinema for watching film of his choice, he forgets the boredom and fatigue of the day and feels refreshed. The representation of delightful scenes, stories and songs on the screen provided as a person with welcome diversion from failgue of humdrum existence after watching films one has at a time feeling that the time and money spent on film is better used. The film is pleasant universal teacher. It combines entertainment with instruction. Its share in shaping and educating the public mind in different branches of learning is certainly inestimable. An educationist wrote “As an instrument of teaching. I believe, the cinematography has immense possibilities. It may often make an appeal to children whose interest and imagination are not easily reached by the written or spoken word. Young mind is like photographic plate and I b

The Advantages of University Education (Essay)

In view of the numerous baffling problems of our country. Universities have a very vital and significant role to play. The real prosperity of a country depends not on the abundance of its revenues, not on the strength of its fortification, not on the beauty of its public buildings but it consist in its seats of learning, in its cultivated citizens in its men of education, enlightenment and character it is the scholars and thinkers not the merchants and soldiers that make or mar the destiny of a country. “Destiny of a nation” remarks Dr; Annie Bassant is folded with in the budding youth as is the flower with in the close embrace of the petals.  That what our youths think today the nation will think tomorrow. Again the famous saying of Jesus comes to our mind “Give me the children of the country, I will not bother about what happens to the rest so long we are able to impart a good education to our children in schools and colleges, we need not despair of bright future of our country

Islam and Democracy (ESSAY)

Democracy is a form of government in which supremacy power is vested in the people collectively, and it is administered by them through elected representatives or the officers appointed by them. About democracy Abraham Lincoln said democracy is Government of the people, for the people and by the people. In practice the political behaviour of the people depends on the idea of what democracy is and what it should be. The soul of real democracy is moral responsibility real justice and social economic equality for all people. Irrespective of their party or group associations and inclinations. In this sense there is no democracy in this country. Here democracy is not for the whole nation  but only for the party in power. We are living in the most confused age of democracy. The elected representatives simply raise their hands and follow the whims of the leaders of the majority party without weighing right and wrong or blindly follow party manifest without caring for the common and

Essay on A Little Knowledge is a Dangerous Thing

A little learning wrote Pope ‘is dangerous thing’. We can be much amused; when we remember that Pope himself understood to translate Homer without knowing much Greek. Who could have known the pitfalls of a little knowledge better than he? So when he goes on to say in the next line ‘Drink deep’ or taste not the pierian spring the thought has been used for certain ironical appositeness. We live in the age of superficiality every one wants to show that he is learned yet even he is shallow. The methods of showing that one is learned are interesting. One of them is to ignore all that other know. Another is to ignore the common place and concentrates on something odd and out of the way. If somebody begins to discuss Jan Eyre our Wathering heights say that you prefer the tenant o wild fell Hall. In this way you will easily acquire reputation for profound learning is the pitfall in to which the journalist in particular always falls. He must write airily of odd and remote in order to canc

The Impact of Different TV Channels on Our Young Generation

In the advanced countries of the world TV is considered and sued as sophisticated instrument of instructions and teaching. Demonstrations and experiments on the TV impart a practical touch to the teaching and propagation of science after watching programmers, students sit together carry on panel discussions and prepare for examinations and tests. All education from TV is possible and depends on the attitude of student. The theory of the greatest good of the greatest number does not apply in Pakistan and because very approach is wrong. Every programme telecasted on TV has purpose. Since in our country the purpose of TV is only entertain the people. In our country the TV channels are not effective, so many people and young generation of our country watch different channels of different countries of the world. The purpose of these channels is promote foreign culture among the young of Pakistan . English channels mostly telecast programmes of thrill, horror and sex. These programmes

Role of Student for the Improvement of Standard of Education

Education means training for life. It should aim at to develop discriminative knowledge or wisdom. Education stands for training, up bringing development of human personality through three fold culture-physical mental and moral. But teachers pay more attention to the completion or running through the syllabi them to the human culture. Such as mechanical teaching has gone a long way in lowering the standard of education and erosion of personality of the students. For correct analysis of the falling standard of education in the country, we will have to examine the whole education system in the country and its management. There are three major cogs in the machinery of education i.e. the teachers, the students and the syllabus. Its smooth running and improvement depends on these factors. Teacher play the most important and practical role in improvement of education. The quality and worth of the teachers determine the quality of education. Some one has said “Give me good teachers

Knowledge is Power (Essay)

Bacon the great essayist was not way wrong in his opinion when he said that “Knowledge is source of power to man”. It is as true today as it was in the past. In fact it is knowledge that distinguishes man from animals. Man is physically weaker than many animals. He can not see as for as an eagle; he can not run as fast an panther his sense of smell is weaker than of dog. He can not carry heavy loads as some beasts of burden do. He can not fight lions and tiger with his bare hands. Yet he has managed to become the most powerful creature on the earth. His power comes from knowledge not from physical strength. Man has the ability to acquire knowledge, preserve it and pass it on to the coming generations. This has given him the power to control the forces of nature and use them for his benefit. It is however necessary for mankind to use the knowledge and power wisely, we can create a better and safer world than the world today. Knowledge and power alone can not bring happiness to m

to Islam is the only Solution of Our Social Economic Political and Culture Problem

Form this elevated position he seeks to mould the world according to his whims and fancies. But the “Brave New World” he has created driven an ordinary human being in to profound disillusionment. In spite of unprecedented technologies advancement and overall material development the condition of man remains highly unsettled. He sees the powerful subjugating the weak, the rich dominating the poor, the have nots arrayed against the have’s he sees the injustice and exploitation at national and international levels, he see disintegration of the family alienation of individuals, even from himself, and he sees the abuse of trust and authority in all spheres. Although he has shown his ability to fly in the air like the birds and to swim in the sea like the fishes, but he has failed to show his ability to live on the earth as good human being. His failure here brings in to doubt his capability to conduct his affairs in society.  Man finds himself caught in dilemma he believes that he has

The Yellow Journalism and Its Negative Effect on the Society (Essay)

Journalism is the profession which is related with print media and newspaper. The newspaper is very important in the life of a civilized nation. It is the medium through which public opinion is expressed. It circulates news and views in which different classes of people are interested. The newspapers not only publish news but they are mouth piece of the people. They mould and mend public opinion through them the inarticulate dumb masses ventilate their ideas and sentiments, express their grievances and by revealing their emotions of admiration and obligation, prayer for the necessary action from their rule. The press is the mightiest weapons of the people against their oppressive government. It is the true guardian for their rights. As Bertrand Russell Says “The journalist holds up on umbrella protecting society from the fiery hail of conscience. In the opinion of Robert Lynda: he is a teacher, a reformer and a critic. His pen exercise an effective check on the vagaries of man in p

Nothing is Impossible in the World (Essay)

When we takes up many things in hand and fail in the most of them we bewail our lot and try to console by saying that we were fated to achieve this and fail in that. But fate is a figment of man’s imagination, it is refuge only for those who are cowardly and lack in determination. Because nothing is impossible in the world. Man is architect of his own fate. He can make himself if he has the will. He can also mar himself if he wavers and submits to opposing forces. A man of determination never fails. His unshaken determination coupled with this unflinching endeavour carries him to the goal and makes him thoroughly successful man. But a man who trembles of every step and has no confidence in himself, can never reach the goal and dies an inglorious death. Robert Bruce could never have regained his mother land from clutches of the enemy if he submitted to the so called fate and gave up the attempts. If Mahmood Ghaznavi has lost the hope, he could not have conquered the Somnath temple